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来源: 作者: 2019-03-21 10:57:40

Fox Interactive Media (FIM), adivision of News Corp., said Monday that MySpace and several of the company’s other Web brands will launch a series of new, ad-supported mobile Web sites that will be free to users on mobile devices.

The new MySpace Mobile Web beta service will be available to consumers this week. FIM said it also will launch similar versions of , IGN, AskMen and local TV affiliates in the coming months.

The mobile site beta launches mark the first time that FIM has delivered an advertising platform to marketers looking to reach Internet users on mobile devices. The MySpace Mobile Web and additional FIM sites will offer users free content, tools and services that were previously available only to paid subscribers.

“The MySpace Mobile Web significantly lowers the barrier of entry for all MySpace users to access their profiles on-the-go,” said Amit Kapur, VP of business development for MySpace. “An ad-supported MySpace offering is a major component of our mobile monetization strategy and we look forward to broadly offering this industry leading rollout to advertisers.”

FIM has partnered with mobile advertising network Millennial Media to both sell and serve mobile-based ads, which includes custom sponsorship packages within MySpace and more traditional display-based ads with other FIM properties, such as IGN, , AskMen and .

The new MySpace mobile Web offering includes the ability to send and receive MySpace messages and friend requests; comment on pictures and profiles; post bulletins; update blogs; find and search for friends; and view or change mood status.

The ne wMySpace Mobile Web beta launch complements the social networking platform’s current mobile offerings, which include premium services on devices offered in the United States by ATT, T-Mobile and Helio.

FIM has relationships with every major wireless carrier and its sites can be accessed on more than 150 million mobile phones in the U.S.

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